Pro Tip: Don’t limit your scholarship opportunities to search strings like “site:.edu scholorhips”. Then, suggest your content to the person that runs that page. And this nifty tool will show you who links to all of ‘em. Scoop.it is a site where users curate content they want to share. And if someone links to TWO of your competitors, they’re even more likely to link to you. That said, the easiest way to avoid Penguin is to avoid shady links (regardless of anchor text). If you run an ecommerce site, and your products are something that students might be interested in, then these links are a no-brainer. In fact, you can sometimes get 10+ links from a single conference. After all, who wants to link to a site made up of 100% product pages? He promoted his content via email outreach: Because Matt reached out to the right people (and sent them personalized emails), many people OFFERED to link to his guide. If not, there’s always Google Surveys. Do you publish visual assets like infographics and charts? But they also create passive link building opportunities. Today? Proven strategies to help you get higher rankings in 2021. Then, partnering with them to promote each other’s stuff. Whether it’s a local meetup, industry conference, or anything in between, events are always looking for sponsors. According to many experts, successful link building strategies can automatically boost organic visibility and exposure as Google starts helping. In fact, Google has come out and classified donation links as “paid links”. If your content gets scraped, and the scraped piece of content doesn’t have a link back to you, contact the webmaster and ask for one. And I can tell you from experience that attractive charts and graphs have led to 2-3x more links. They’ll share it too! So I made a bigger and better version. Especially if you’re brand new to a given industry. While these only landed me a single (nofollow) link from Meetup.com, these talks have resulted in a handful of dofollow links from SEO and marketing bloggers that went to my talk. Backlinks are valuable, and Google rewards sites with lots of backlinks. For a more detailed review of newsjacking, see this. But scholarship link building can still work. That said, most scraper sites aren’t that great anyway. Probably. Or offer your site as a course resource. Only guest post on sites that are VERY picky about what they publish. For example, St. Louis BBB ranges from $370 for 1-3 employees all the way to $865+ for 100-200 employees. Don’t doubt it – infographics still work today and can play a vital … For example, I have a small list of folks that get early access to upcoming content. This gives bloggers something easy to reference from your interview. Just like with link reclamation, a friendly email can turn many of these opportunities into links. Why? That’s because bloggers and journalists use my images in their content (and link to me when they do). But you can do the same thing with infographics, visuals, video, tools and software. Use ScrapeBox to find sites with malware, then reach out to webmasters and let them know. People that leave a comment on your blog are SUPER likely to link to you. Create a resource that helps attendees get the most out of their experience at a popular event or conference. “The more backlinks a page has, the more organic traffic it … Drupal, Joomla and Shopify need themes and 3rd party applications too. Link building can be an extensive and demanding process for ecommerce businesses, but implementing a well-planned strategy and staying patient will expand your brand awareness, search … That’s because a blog makes it easy to publish awesome content, internal link, external link and more. That way, the author needs to link to your page for them to read the translated version. For example, this glossary of internet terms has landed 9,200 links from over 1,200 root domains (imagine if you made an updated version!). People won’t link to your content unless they see it. You might get a virus. My influence has probably increased my link building outreach success rate by 5-10% MAX. Basically, with this approach, you piggy back off their link building success. In fact, you should celebrate. There have been some instances where a business’ website URL in the directory listing was NOT a live link, only text. In addition to the penalties, you may end up losing all your website data or get a total ban. The papers of army officer and first U.S. president George Washington (1732-1799) held in the Manuscript Division of the Library of Congress constitute the largest collection of original Washington … All you have to do is contact your BBB representative and ask for that to be changed. And if your video is hosted on YouTube, they’ll at least link to your video page. But they’re technically a “link building strategy”. Out of the 150+ link building strategies on this list, Broken Link Building might be my favorite. More and more people are creating their own sites and blogs (or know people that do). But most importantly, that post is a link magnet. One of the hardest parts of link building is finding people that will want to share your content. Here’s an example of the type of infographic that I’m talking about: And to make it easy for people to embed your infographic, check out this handy embed code generator. Using testimonials as a link building strategy is a fantastic way to build high quality homepage links. On the other hand, when you create a visual, you have something that bloggers will happily use in their content (and link to you when they do). And they’re happy to feature anything remotely newsworthy that your business is up to. For example, this “6 Key Takeaways from SXSW” got 19 backlinks: Why does this work? I personally don’t recommend black hat link building (the risk doesn’t come close to justifying the reward). Outline why you included each piece of content. Unless the person is a huge baller, they’ll notice. But as long as you’re not pushy, you can pick up some links and shares from this approach. So for this step, find content on your site that’ll fit that resource page like a glove. List posts pack a ton value into digestible, bite-sized chunks. And because the results of this survey were surprising, a ton of sites linked to it (811 referring domains to be exact). My take is that an algorithm spots a website that’s potentially gaming the system. But seriously. Important caveat: this isn’t a link exchange because you’re not swapping links. It’s basically an ultimate guide laid out in the form of a calendar. Link building is a key part of any successful SEO strategy that involves getting other websites to link to yours — a simple hyperlink from one site to another. For example, let’s say you get a link to your site with anchor text: “paleo desserts”. Then you need to create content targeted at that specific group. And they might return the favor with a link down the road. The sites listed here are all Likely Linkers. …and it’ll show you all of the email addresses associated with that domain: But what if you want to reach out to a massive site? For example, this “story” from The Onion has attracted over 100 backlinks: Sure, you may not work on a mega site like The Onion. Or maybe you have a question about something. Which means a link from that site isn’t going to do much for you. Again, Ahrefs comes in handy here. For example, the University of Oregon’s career center has a category of their blog dedicated solely to this. Plus, these links would be super authoritative and highly-relevant. So the best way to avoid a manual penalty is to have a squeaky-clean link profile. Pro Tip: Local papers and news sites LOVE covering events (like a fundraiser). You can also use Moz’s respected “Domain Authority” metric: When it comes to links, a site’s authority matters. Otherwise, people will disregard any edits you make with a link to you as spam. If you want to scale outreach, you’ll need to use scripts. With broken link building, you focus 100% on links that aren’t working (usually pages that 404). For example, this petition about open access in the EU resulted in nearly 4k backlinks: People love a good personal story. For example, HubSpot’s webinar page has links from 160 domains: White Papers are kind of old school. So you’ll find that sites that want to avoid DMCA complaints are willing to add your link (or delete the scraped content). People will sometimes link to your profile pages on external sites. Here’s where you (quickly) answer the question: “Is a link from this page worth the effort?”. This can be a chart, graph or infographic. But when you send in the afternoon, there’s much less competition in the inbox. A link building strategy is a plan for how you will organize and implement your link building in order to get the best possible results. Good ol’ fashioned PR still works. Experienced link builders usually have a little black book of contacts (at least the good ones do). First, you can split up the work that goes into creating a piece of content. I’ll also show you why link building is still important for SEO in 2021. That way, your links don’t look spammy. Maps are a VERY underrated form of visual content. He also posts articles about link-building outreach strategies like “17 Ways to … If you’re a retail or eCommerce site, make a list of manufacturer and supplier websites of the products you carry. Link Building Strategies For Small Business Owners Link building is one of the most difficult aspects of SEO to master-especially for anyone without any experience. Here’s an example of a scraper site that scraped my content… including my internal links: In a boring niche? You’re all independent. Do your homework to uncover new, interesting facts that are out there, but not tied to this particular story. Strategy= overall plan. If you still haven’t introduced link building … Before we dive into the step-by-step link building strategies, it’s important to know what makes a good (or bad) link. If you run an agency, compile as many of these opportunities as you can in a spreadsheet. Because Rich provided so much value, most tech bloggers happily agreed to publish his infographic on their site: It took work to reach out to all of these bloggers and journalists. Which strategy from today’s guide do you want to try first? You obviously want to mention your website as a source in your answer. Then, they pulled a 180 and said they opposed it (which created even MORE controversy). Of course, Matt didn’t sit back and wait for the links to roll in. I especially enjoyed [Something specific from their article]. This will get you a couple of high quality nofollow links (not to mention some free exposure). Why? For example, this case study on my blog talks about how well The Content Upgrade worked for me: And whenever someone talks about The Content Upgrade, they reference my case study as proof that it works. It makes your content more valuable (and worthy of links). You probably already reverse engineer your competitor’s content. This one, which attracted 16,000+ links from 3,100+ root domains, might look a little familiar to SEO peeps. Instead of straight-up begging for links, with Broken Link Building, you add value to someone’s website. As long as you consider link building … Controversial or interesting findings are KEY if you want your survey to get featured on news sites. My guide may also make a nice addition to your page. The more links a page has, the more likely one of them will be broken. So Rich reached out to tech sites that would be interested in checking it out. In fact, you’ll find 170+ strategies, tips and tactics on this page. That way, you can focus on building links that will actually improve your Google rankings. What is a high-quality link, exactly? This works just like promoting an infographic, chart… or any other type of visual content. People won’t link to your content unless they know it exists, and they won’t know it exists unless you tell them about it.”. All you need to do is grab a headshot of an influencer in your niche. There’s data to show that you can dodge Penguin by minimizing exact match anchor text (I say anchor text is part of the story…but it’s more about trust). That said, if you believe that getting listed on the BBB website itself has some SEO value, it might be worthwhile. If you run an agency, ask clients for a list of their employee’s alma maters. Well, you can promote evergreen content for years. This makes your guide THE go-to resource for that topic. Here’s where you curate a list of statistics on a given topic: The funny part is this: even though you’re collecting stats from other sites, most people that use a statistic from your list will link to your page… not the original source. For example, this list of 9/11 myths has over 15k backlinks: Keep in mind that “shocking” doesn’t mean “controversial”. And offer up your product or service to the winner. For example, someone mentioned “Backlinko” on their blog without linking to me here: All I need to do is email that person and gently ask them to link to me. Detailed analysis – Once the dust has settled, do a deep dive into everything that’s come out, and analyze each point. This obviously works best in an industry with lots of changes (like SEO). But how do you know if a link … In fact, I actually like text interviews MORE than podcasts. For example, StarWars.com ran a Valentine’s day quiz called: “Which Star Wars Character Should Be Your Valentine’s Day Date?”. This includes how many links you will build, what link building tactics you … For example, if you run a sporting goods ecommerce site, create an icon set of baseballs, soccer balls and footballs). There’s a BIGdifference between tactics and strategies. As you might expect, Google puts MUCH more weight on editorially-placed links. Google has said that they “ignore” links from press releases. Pro Tip: Keep your guides up-to-date. Ranking scores of people, companies, teams, or just about anything can garner some serious links. But for now, let’s use a simple strategy to identify them: reverse engineering. As the name suggests, Likely Linkers are people that are likely to link to you. People like hard copies (PDFs) of useful guides. So it should only take you 5-10 minutes to write a response. This works for guest post target, columns, interviews, podcast appearances, speaking engagements… just about anything. This video will walk you through the step-by-step process: Once you watch the video, it’s time for the next chapter: Now it’s time for me to show you real-life examples of link building in action. That way you’re reaching out to the person that can actually add your link to their page. Now that you’ve found a Likely Linker, it’s time to dig for their email address. Others won’t. Toolbars aren’t as big as they used to be. Delayed recap – Now that all the details are out, write a full recap of the event or story. And keep them in the loop with your content. There are many types of link building—but most people start their process with one or a combination of these … Your content (and outreach) really needs to bring it. Content curation is one of my all-time favorite link building strategies. That’s when Matt realized that he could use content to generate links to his ecommerce site. If so, find out if they link out to their list of members. Subject: Problem with [Their Site’s Name]. For example, one survey found that YouTubers were more influential to US teenagers than musicians or actors. But that’s an advantage if you’re willing to invest in a cool piece of interactive content. Unlike Penguin, Google will send you a message via the Google Search Console: No one outside of Google knows how sites get targeted for manual penalties. Second, it makes you and your company seem more credible and legit, which leads to more links over time. But some aren’t. And all of these links boosted Matt’s rankings for a keyword that directly results in sales for his ecommerce site: Australian Gin. Which means they’ve dealt with people in either your vertical (or a similar one) already. Next-level SEO training and link building strategies, © 2021 Backlinko is a Trademark of Backlinko LLC. Here’s where you run the extension you installed in the first step. Either way, let me know by leaving a comment below right now. First of all, there’s no need. You don’t necessarily need to host your own event to reap the rewards. If you want to take this even further, Google your phrase every week. Instead, try Guestographics. I’ve seen this most successful for outdoor sporting venues, like this one from my home state of Rhode Island: But I’ve also seen this work successful for indoor conference venues too. Specifically, Matt published an amazing piece of Skyscraper content on his site: “Australian Gin: The Ultimate Guide”. In other words: there’s probably a holiday that ties into your business. Answer questions: Answer questions on Twitter, Quora, forums… anywhere where people in your industry hang out. Controversy can be a great way to attract links. Here’s where you publish an in-depth analysis that compares two competing products, services or tools. Pro Tip: Make sure you don’t sign up as an editor with a company email address. Google sees that anchor text and says: “Hmmm. And it’s the same with infographics right now. That said, guest posting still has its place as a link building tactic. For example, the ShareThis plugin has received links from … wait for it… 41 thousand different websites. “…getting a link from a high PageRank page used to always be valuable, today it’s more the relevance of the site’s theme in regards to yours, relevance is the new PageRank.”. And – boom! Tactic= the actual means used to gain an objective. It definitely takes work (and a little bit of luck) for the name to catch on. Plus, evergreen content tends to rank well in Google. If someone has linked to you in the past, chances are they’ll be more likely to link to you in the future. 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